The appliance manufacturer, Haier, is doing its part to subvert China's old reputation for producing low-cost but shoddy products. Haier's eco-friendly line of technology-rich appliances is helping them to develop brand
A) slogans.
B) image.
C) name.
D) extension.
E) contact.

Question

Quizplus · Accepted Answer

Haier's eco-friendly and technology-rich appliances are helping the company to develop a positive brand image, which is subverting China's reputation for producing low-cost but shoddy products.

The Appliance Manufacturer, Haier, Is Doing Its Part to Subvert