Brand equity can be built by linking the brand to other information in memory that conveys meaning to customers.
A) brand bonding
B) brand auditing
C) secondary associations
D) customer alignment
E) internal marketing

Question

Quizplus · Accepted Answer

Secondary associations are the links between a brand and other information in memory that can build brand equity. These can include things such as brand sponsorships, celebrity endorsements, or other brands that the customer associates with the brand. By creating these connections, the brand can become more meaningful and memorable to the customer, leading to increased brand equity over time.

Brand Equity Can Be Built by Linking the Brand to Other