"_______ marketing" may be a more appropriate concept than permission marketing, because marketers and consumers need to work together to find out how the firm can best satisfy consumers.
A) Individualizing
B) Experiment
C) Personalizing
D) One-to-one
E) Participatory

Question

Quizplus · Accepted Answer

Participatory marketing emphasizes the collaboration between marketers and consumers to co-create value and find the best ways to satisfy consumer needs. It involves engaging consumers in active dialogue and empowering them to shape the marketing message and product offerings. This approach goes beyond permission marketing, which focuses on obtaining consent to send promotional messages, and instead aims to foster a two-way relationship between the brand and its customers.

"_______ Marketing" May Be a More Appropriate Concept Than Permission