There are three main sets of brand-equity drivers. To which set does the positioning strategy for Juicy Couture belong?
A) other associations indirectly linked to the brand
B) the initial choices for the brand elements
C) the product and service and all accompanying marketing activities
D) the extended identity elements
E) the customer-based brand equity set

Question

Quizplus · Accepted Answer

The positioning strategy for Juicy Couture belongs to the product and service and all accompanying marketing activities set of brand-equity drivers because it involves creating a distinct image of the brand in the minds of its target customers through its product design, quality, packaging, pricing, distribution, and promotional activities. It aims to build a strong brand perception and association among customers and establish a differentiated position in the marketplace.

There Are Three Main Sets of Brand-Equity Drivers