A brand may be linked to certain source factors. It can be linked to countries or other geographical regions through
A) sponsorship.
B) channel strategy.
C) ingredient or co-branding.
D) identification of production origin.
E) endorsements.

Question

Quizplus · Accepted Answer

Identification of production origin can link a brand to a specific country or region. This can communicate certain qualities or characteristics associated with that location, which can be used in marketing the brand.

A Brand May Be Linked to Certain Source Factors