When food product companies advertise recipes that use their branded products in entirely different ways, they are increasing the ________ of the brand.
A) amount of consumption
B) frequency of consumption
C) level of consumption
D) dedication to consumption
E) awareness consumption

Question

Quizplus · Accepted Answer

By advertising recipes using their products in different ways, the company is increasing the frequency of consumption as consumers are being shown multiple ways to incorporate the product into their meals, leading to potentially more purchases.

When Food Product Companies Advertise Recipes That Use Their Branded