As a marketing manager, you have decided to pursue new customers with your established products. Specifically, the new customers that you want are those who might use the product but do not at present. Which of the following strategies is recommended to pursue such a customer market?
A) new-market segment strategy
B) consolidation strategy
C) market-penetration strategy
D) geographical-expansion strategy
E) needs-assessment strategy

Question

Quizplus · Accepted Answer

The market-penetration strategy is recommended for pursuing new customers for established products. This strategy aims to increase market share by encouraging current non-users of the product to start using it. This can be achieved by aggressive marketing and sales efforts, promotional activities, and targeted messaging that highlights the benefits of the product to potential customers.

As a Marketing Manager, You Have Decided to Pursue New