The market nicher serves small market segments not being served by larger firms. Nichers account for about ________ of the market in relation to other competitors.
A) 10 percent
B) 20 percent
C) 15 percent
D) 30 percent
E) 25 percent

Question

Quizplus · Accepted Answer

Market nichers typically account for about 10 percent of the market, focusing on small segments that larger firms overlook.

The Market Nicher Serves Small Market Segments Not Being Served