A marketing manager has decided that the firm's newest product should also carry with it a service component the home installation. When pricing out the product, the marketing manager realizes that the service component should carry a higher margin than the basis hardware product. In terms of sales and profits, the marketing manager is capitalizing on the ________ of the home installation to increase the overall margin of his products.
A) services
B) core
C) specialty
D) convenience
E) staple

Question

Quizplus · Accepted Answer

The marketing manager is capitalizing on the specialty of the home installation service to increase the overall margin of the product. The service component is seen as a specialized add-on that can command a higher margin due to its expertise and exclusivity.

A Marketing Manager Has Decided That the Firm's Newest Product