Companies that wish to enter the high end of the market can introduce products that cater to that market. This is an example of
A) maintenance.
B) up-market stretch.
C) down-market stretch.
D) product-line length.
E) product-line analysis.

Question

Quizplus · Accepted Answer

Up-market stretch involves introducing a high-end product to cater to a higher-end market segment. This allows the company to expand its product line and reach a new market without sacrificing its existing reputation or customer base.

Companies That Wish to Enter the High End of the Market