Intermediaries normally achieve ________ in making goods widely available and accessible to target markets. Through their contact, experience, specialization, and scale of operation, intermediaries usually offer the firm more than it can achieve on its own.
A) superior contacts
B) superior use of technology
C) superior distribution channels
D) superior effectiveness and efficiency
E) superior products
Correct Answer:
Verified
Q6: When is a pull strategy appropriate?
A) when
Q10: Using the push strategy is most appropriate
Q11: Storage and movements functions, title functions, and
Q12: A value network includes a firm's suppliers
Q13: One of the chief roles of marketing
Q15: Your product enjoys high brand loyalty and
Q17: Intermediaries who buy, take title to, and
Q18: The question regarding the various channel functions
Q19: When managing a hybrid channel, the channel
Q21: A channel alternative is described by three
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