Your product enjoys high brand loyalty and high involvement in the category. Your product has perceived differences that consumers recognize between brands. Your product is one of the few that its consumers choose before selecting the retail store/Web site to purchase the product. Which promotion strategy would hold the greatest opportunity for incremental sales for your product based upon the consumer criteria above?

Question

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The consumer criteria mentioned indicates that the product has high brand loyalty and involvement, and consumers choose the brand before selecting the retail store or website. This suggests that a pull strategy, which focuses on creating brand awareness and demand among consumers, would be the best choice for incremental sales. By increasing brand visibility and awareness through advertising, social media, and other promotional activities, the pull strategy can attract more customers to the brand, leading to increased sales. Additionally, high brand loyalty suggests that existing customers are likely to spread positive word-of-mouth about the brand, further enhancing the effectiveness of a pull strategy.

Your Product Enjoys High Brand Loyalty and High Involvement in the Category