When managing a hybrid channel, the channel manager must ensure that these different channels work seamlessly in the consumer's opinion. When the consumer can order a product online and pick it up at the nearby retail store or be able to return the Internet ordered product to the retail store, we state that the channel has

Question

Quizplus · Accepted Answer

When the different channels, in this case, online and retail stores, are seamlessly integrated to allow for easy ordering, pickups, and returns, this is referred to as channel integration. Therefore, the best choice is D.

When Managing a Hybrid Channel, the Channel Manager Must Ensure