One of the control issues of using a sales agency as a channel partner is that the sales agency is an independent firm seeking to ________ its profits.

Question

Quizplus · Accepted Answer

Sales agencies are independent firms that work as channel partners to increase sales and profits. Therefore, it is in their best interest to maximize their profits. This may lead to conflicts in terms of pricing, promotions, and other marketing strategies between the company and the sales agency. The company needs to establish clear guidelines and contracts to ensure that the sales agency does not compromise the company's interests while pursuing its own profit objectives.

One of the Control Issues of Using a Sales Agency