When a company makes the statement "wherever there is a cash transaction" as its distribution policy, they are emphasizing a(n)

Question

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"Wherever there is a cash transaction" implies that the company wants to distribute its product as widely as possible, which is the goal of intensive distribution. This method involves placing the product in as many outlets as possible, such as convenience stores or supermarkets, to maximize its availability and reach a large audience.

When a Company Makes the Statement "Wherever There Is a Cash