After a company has chosen a channel alternative, individual intermediaries must be ________, trained, motivated, and evaluated.

Question

Quizplus · Accepted Answer

After a company has chosen a channel alternative, individual intermediaries must be selected, which involves identifying and choosing the specific intermediaries (such as retailers, wholesalers, or agents) who will be part of the channel. This is a critical step before training, motivating, and evaluating them.

After a Company Has Chosen a Channel Alternative, Individual Intermediaries