________ distribution consists of the manufacturer placing his goods and services in as many outlets as possible.

Question

Quizplus · Accepted Answer

Intensive distribution is a strategy where the manufacturer places his goods and services in as many outlets as possible. This is done to ensure that the product is easily available to consumers at multiple locations, thus increasing the chances of sale. This strategy is used mostly for consumer products with a high demand, such as food, beverages, cosmetics, and household goods.

________ Distribution Consists of the Manufacturer Placing His Goods and Services