Companies deciding on the number of intermediaries to use at each channel level have three strategies available to them. They can use exclusive distribution, ________ distribution, and intensive distribution.

Question

Quizplus · Accepted Answer

Selective distribution allows companies to carefully choose intermediaries that fit their brand image and target market. It also allows for some control over the marketing and selling process while still reaching a wide range of customers. Exclusive distribution may limit the brand's reach while intensive distribution may result in a product being sold in too many unrelated markets. Extensive distribution may dilute brand image and may not be necessary for all products or markets. Therefore, selective distribution is the best choice for most companies.

Companies Deciding on the Number of Intermediaries to Use at Each