When the producer wants to maintain control over the service level and outputs offered by the resellers it most likely will use ________ distribution.

Question

Quizplus · Accepted Answer

Exclusive distribution allows the producer to maintain control over the service level and outputs offered by the resellers because it limits the number of authorized resellers and often requires them to follow strict guidelines set by the producer. This ensures that the product is only sold through a specific channel and the producer has more control over the marketing and sales of the product.

When the Producer Wants to Maintain Control Over the Service