Designing a marketing channel system involves analyzing customer needs, ________, identifying major channel alternatives, and evaluating major channel alternatives.

Question

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Designing a marketing channel system involves analyzing customer needs, establishing channel objectives, identifying major channel alternatives, and evaluating major channel alternatives. The other options such as establishing channel costs, partners, members, and budgets are important considerations but they come after the initial steps of analyzing customer needs and identifying channel alternatives.

Designing a Marketing Channel System Involves Analyzing Customer Needs, ________