A company selling exercise equipment may need to establish three channels of distribution one channel to sell the product to retailers and distributors (a sales channel); a second channel to deliver the product (a delivery channel), and a ________ channel to ensure that the products are used correctly after the sale.

Question

Quizplus · Accepted Answer

The missing channel needed to ensure that the products are used correctly after the sale is a service channel. This channel would provide customer support, technical assistance, and possibly maintenance and repair services.

A Company Selling Exercise Equipment May Need to Establish Three