A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time, place, and ________ gaps that separate goods and services from those who need or want them.

Question

Quizplus · Accepted Answer

The marketing channel helps in transferring the ownership of the product or service from the seller to the buyer, thereby bridging the possession gap. It also assists in overcoming the time and place gaps between the producers and consumers, but policies, buyers, and retail are not relevant in this context.

A Marketing Channel Performs the Work of Moving Goods from Producers