A marketing channel system is the particular set of ________ employed by a firm. Decisions about the marketing channel system are among the most critical facing a firm.

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Marketing channels refer to the set of intermediaries, such as wholesalers, retailers, and agents, that a firm uses to move its products from the producer to the end consumer. Decisions about the marketing channel system have significant implications for a firm's sales, costs, and overall success.

A Marketing Channel System Is the Particular Set of ________