A conventional marketing channel comprises an ________, wholesaler(s), and retailer(s) each acting in his own self-interest.

Question

Quizplus · Accepted Answer

A conventional marketing channel typically involves an independent producer (manufacturer), who creates the product, along with wholesalers and retailers who distribute and sell the product to the end consumer. Each party in this channel operates independently and focuses on its own profit and self-interest.

A Conventional Marketing Channel Comprises an ________, Wholesaler(s), and Retailer(s)