Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption.

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Marketing channels, also known as distribution channels, involve a series of organizations and intermediaries that help bring a product or service from the manufacturer to the end consumer. These channels can include wholesalers, retailers, agents, brokers, and other entities that work together to provide a smooth and efficient flow of goods and services.

Marketing Channels Are Sets of Interdependent Organizations Involved in the Process