A hybrid channel is one in which the manufacturer uses two or more marketing channels to reach customer segments.
Correct Answer:
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Q92: The ability to order a product online
Q93: A system of partnerships and alliances that
Q94: Intermediaries normally achieve superior effectiveness and efficiency
Q95: Marketing channels are sets of interdependent organizations
Q96: All channel functions need not be performed
Q98: Agents are those intermediaries that negotiate contracts
Q99: A zero-level channel consists of a manufacturer
Q100: The backword flow channels are not important
Q101: Each channel alternative needs to be evaluated
Q102: One of the major causes of channel
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