One of the major causes of channel conflict is goal incompatibility between the manufacturer and the channel members.

Name: One of the major causes of channel conflict is goal incompatibility between the manufacturer and the channel members.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When the goals and motives of the manufacturer and the channel members are different and incompatible, it results in conflict. This can be in terms of pricing, profit margins, market share, etc.

One of the Major Causes of Channel Conflict Is Goal