More sophisticated companies try to forge a long-term partnership with distributors.
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Q101: Each channel alternative needs to be evaluated
Q102: One of the major causes of channel
Q103: There can be channel conflict, excessive cost,
Q104: Each channel member muct be treated with
Q105: Intensive distribution consists of the manufacturer placing
Q107: E-commerce means that the company or site
Q108: Channel conflict is generated when one channel
Q109: Channel coordination occurs when channel members are
Q110: In adding e-commerce, an existing company need
Q111: Firms will try to align customers and
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