Channel conflict is generated when one channel member's actions prevent the channel from achieving its goal.

Question

Quizplus · Accepted Answer

Channel conflict occurs when one channel member's actions create obstacles or barriers that prevent the channel from achieving its goals, such as increased sales, customer satisfaction, or market share. Conflicts can arise between manufacturers and distributors, distributors and retailers, or even between competing retailers in the same market. These conflicts can arise due to issues such as pricing, promotions, allocation of resources, or differing goals and priorities. Resolving channel conflict is important for maintaining the stability and effectiveness of marketing channels.

Channel Conflict Is Generated When One Channel Member's Actions Prevent