One implication of the concept of brand equity is that the manner in which brand associations are formed does not matter. In other words, if a consumer has an equally strong, favourable, and unique brand association the impact in terms of brand equity should be

Question

Quizplus · Accepted Answer

The implication of the concept of brand equity is that if a consumer has an equally strong, favourable, and unique brand association, the impact in terms of brand equity should be identical. This means that regardless of how the brand associations were formed, they have the same impact on brand equity as long as they meet those criteria. Therefore, choice C is the correct answer.

One Implication of the Concept of Brand Equity Is That