Every ________ delivers an impression that can strengthen or weaken a customer's view of the company.

Question

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A brand contact is any opportunity for a customer to interact with a brand, such as through advertising, packaging, customer service, or even word-of-mouth recommendations. Each of these contacts can leave an impact on the customer's perception of the company, the quality of its products or services, and its overall image. Therefore, managing brand contacts is crucial for building and sustaining strong brand equity.

Every ________ Delivers an Impression That Can Strengthen or Weaken