Your marketing communications mix includes mail, telephone, fax, e-mail, or the Internet to communicate directly with or solicit responses or dialogue from specific customers and prospects. Which of the six major modes of communication are you using?

Question

Quizplus · Accepted Answer

Direct marketing involves using various forms of communication, such as mail, telephone, fax, e-mail, or the internet, to directly reach out to specific customers and prospects. Therefore, the marketing communications mix described in the question falls under direct marketing.

Your Marketing Communications Mix Includes Mail, Telephone, Fax, E-Mail, or the Internet