Consumer research has indicated that your target markets' consumers are aware of your product, have sufficient knowledge of the product's capabilities, like the product and established a preference for it, but have not developed a ________ about buying it.

Question

Quizplus · Accepted Answer

The blank in the sentence represents a lack of conviction, meaning that even though consumers are aware of and like the product, they have not built up the confidence in the product to actually make a purchase. Option A, purchase, does not make sense in this context because the sentence suggests that consumers have not yet made a purchase. Option B, preference, is already established in the sentence as something that the consumers have. Option D, cognitive response, refers to the mental processes of thinking and reasoning, but doesn't fit the context of the sentence. Similarly, option E, liking, is already mentioned as something consumers have. Therefore, option C, conviction, is the best choice.

Consumer Research Has Indicated That Your Target Markets' Consumers Are