Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service?

Question

Quizplus · Accepted Answer

Sales promotion involves using various short-term incentives such as discounts, coupons, samples, and contests to encourage customers to try or purchase a product or service. Advertising, direct marketing, public relations, and personal selling are other elements of the marketing communications mix but are not focused on providing short-term incentives.

Which of the Following Elements of the Marketing Communications Mix