John Maloney saw buyers as expecting one of four types of reward from a product. These include rational, social, ego, and _______ satisfaction.

Question

Quizplus · Accepted Answer

The four types of reward that John Maloney identified were rational, social, ego, and sensory satisfaction. Therefore, the best answer is C, which is the only option that fits this classification. A, B, D, and E do not correspond to any of these rewards.

John Maloney Saw Buyers as Expecting One of Four Types