Paul Hogan's Aussie ruggedness personified ________ for the Subaru Outback wagon.
A) likability
B) humour
C) a key product attribute
D) expertise
E) trustworthiness
Correct Answer:
Verified
Q26: In developing effective communications, the first step
Q27: Communicators use _ appeals such as fear,
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Q29: We can also conduct _ analysis by
Q30: Messages delivered by attractive or popular sources
Q32: The commercials for pain remedies that promise
Q33: Establishing a product category, such as electric
Q34: _ is an element of the marketing
Q35: Communicators use positive emotional appeals to attract
Q36: The hierarchy-of-effects model contains awareness, knowledge, liking,
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