In developing effective communications, the first step that you have to take is to identify your target audience. It is often useful to define target audience in terms of ________ and loyalty.

Question

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Defining target audience in terms of usage and loyalty helps to understand their behavior with the product or service being marketed. It helps in tailoring the communication message and channels to cater to the needs and preferences of the audience, ultimately leading to more effective communication. Personality, reach, exposure, and image may also be relevant factors to consider, but usage and loyalty are more directly related to the success of communication efforts.

In Developing Effective Communications, the First Step That You Have