The commercials for pain remedies that promise quick relief to your "aches and pains" is an example of what type of creative strategy?
A) transformational appeal
B) informational appeal
C) collective appeal
D) personal appeal
E) image appeal
Correct Answer:
Verified
Q27: Communicators use _ appeals such as fear,
Q28: John Maloney saw buyers as expecting one
Q29: We can also conduct _ analysis by
Q30: Messages delivered by attractive or popular sources
Q31: Paul Hogan's Aussie ruggedness personified _ for
Q33: Establishing a product category, such as electric
Q34: _ is an element of the marketing
Q35: Communicators use positive emotional appeals to attract
Q36: The hierarchy-of-effects model contains awareness, knowledge, liking,
Q37: Creative strategies are how marketers translate their
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