Creative strategies are how marketers translate their messages into a specific communication. Creative strategies can be broadly classified as involving either informational or ________ appeals.

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The two broad categories of creative strategies are informational appeals, which focus on providing facts and information about the product, and transformational appeals, which aim to create an emotional connection with the consumer. Branded entertainment, individualization, and advertorials are all specific tactics that can be used within these categories, but they are not themselves overarching categories of creative strategy. Point-of-purchase is another specific tactic, but it doesn't fit within the broader spectrum of creative strategy. Therefore, the best choice is B, transformational.

Creative Strategies Are How Marketers Translate Their Messages into a Specific