Internet marketers are using ________ as a form of word of mouth, or word of mouse, to encourage consumers to pass along company-developed products and services or audio, video, or written information to others online.

Question

Quizplus · Accepted Answer

The description given in the question matches the definition of viral marketing, which is a strategy used by internet marketers to spread information, products, or services to a large audience through social media, email, or other online platforms. It relies on individuals sharing the information with others, similar to word-of-mouth marketing. Place marketing refers to promoting a specific geographic location or venue, subliminal marketing involves using hidden messages to influence consumer behavior, public relations is focused on managing and promoting a company's reputation, and event marketing involves promoting a specific event or experience.

Internet Marketers Are Using ________ as a Form of Word