Mass communications affect personal attitudes and behaviour through a two-step process. Ideas often flow from radio, television, and print to opinion leaders and from these to the less ________-involved population groups.

Question

Quizplus · Accepted Answer

The correct term to fill in the blank is "media," as the sentence describes a process where ideas flow from media sources to opinion leaders and then to the broader population, indicating a focus on media involvement.

Mass Communications Affect Personal Attitudes and Behaviour Through a Two-Step