Dannon Makes It a Priority to Drive Traffic to Its

Dannon makes it a priority to drive traffic to its Dannon Yogurt homepage so that the company can benefit from the twin paybacks of (1) forging direct relationships with customers and (2) building a database of its best customers. This is an example of ________.

A) personal selling
B) coordinating media
C) direct marketing
D) brand linkages
E) integrated marketing communications