The premise surrounding public relations and publicity is that news stories and features about your company's product are more authentic and ________ to readers than advertisements.

Question

Quizplus · Accepted Answer

The word "authentic" in the sentence suggests that readers trust news stories and features more if they are presented as objective and impartial. Public relations and publicity aim to achieve this kind of credibility by working with journalists and media outlets to promote their client's product or message. Choice A is not correct because the sentence implies that publicity is not directly controlled or influenced by the company, unlike advertising. Choice C is partially correct but does not capture the emphasis on credibility. Choice D and E are not incorrect, but they do not reflect the main point about the perceived trustworthiness of news coverage.

The Premise Surrounding Public Relations and Publicity Is That News