When a communications director presents senior management with such things as press clipping counts, the number of ads placed, media costs, and such, he is supplying ________.

Question

Quizplus · Accepted Answer

The communications director is presenting inputs and expenses, such as the number of ads placed and media costs. This information is meant to inform senior management of the resources being used in the communications effort. Feedback would be information on the effectiveness of the communications effort, while outcomes would be the ultimate results achieved. Revenues would be related to sales or other financial gains.

When a Communications Director Presents Senior Management with Such Things