The appeal of public relations and publicity is based on three distinctive qualities. These include, ________, the ability to reach hard-to-find buyers, and dramatization.

Question

Quizplus · Accepted Answer

The three distinctive qualities that make public relations and publicity appealing are high credibility, the ability to reach hard-to-find buyers, and dramatization. High credibility comes from the perceived impartiality of the media coverage, making it a key factor in the effectiveness of public relations efforts.

The Appeal of Public Relations and Publicity Is Based on Three