Many companies still rely on one or two communication tools. This practice persists in spite of the fragmenting of mass markets into a multitude of mini markets, each requiring its own approach; the proliferation of new types of media; and the growing ________ of consumers.

Question

Quizplus · Accepted Answer

The growing sophistication of consumers means that they are becoming more discerning and knowledgeable, which aligns with the context of the sentence that highlights the need for diverse communication strategies due to market fragmentation and new media types.

Many Companies Still Rely on One or Two Communication Tools