Integrated marketing communications is "a planning process designed to assure that all brand _______ received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time."

Question

Quizplus · Accepted Answer

Integrated marketing communications focuses on ensuring that all forms of communications and messages are carefully linked together. In this context, "contacts" refers to any point of interaction or communication a customer or prospect has with a brand, making it the correct term to fill in the blank. This approach aims to provide a consistent brand message across all channels.

Integrated Marketing Communications Is "A Planning Process Designed to Assure