We find that 80 percent of the consumers in the total market are aware of brand A, 60 percent have tried it, and only 20 percent who have tried it are satisfied. This indicates that the communications program is effective in creating awareness, but the product fails to meet consumer

Question

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The fact that only 20 percent of consumers who have tried brand A are satisfied suggests that the product does not meet their expectations. While the communication program may have created awareness and generated interest, the product is not meeting the needs or desires of consumers who try it.

We Find That 80 Percent of the Consumers in the Total