When setting the advertising budget, marketers must consider five specific factors. Which of the following is one of the "factors" that must be considered?
A) stage in the product life cycle
B) buyer's reaction to the campaign
C) message details
D) cost of television time
E) cost of new product's development
Correct Answer:
Verified
Q1: Your product competes in a mature market
Q3: _ aims to stimulate repeat purchase of
Q4: A competitive product is advertised as being
Q5: Print media can provide _ product information
Q6: Television is the most powerful advertising medium.
Q7: In designing and evaluating an ad campaign,
Q8: Today, advertising agencies are redefining themselves as
A)
Q9: Advertising objectives can be classified according to
Q10: You have delineated your product's message generation
Q11: A good ad normally focuses on one
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