A competitive product is advertised as being able to "keep the floor clean" for six months. Testing by your firms laboratories refute this advertising message. This is an infringement of the Canadian Code of Advertising Standards, because it is
A) a deceptive claim.
B) relevant information.
C) a supportable claim.
D) an acceptable exaggeration.
E) creative license.
Correct Answer:
Verified
Q1: Your product competes in a mature market
Q2: When setting the advertising budget, marketers must
Q3: _ aims to stimulate repeat purchase of
Q5: Print media can provide _ product information
Q6: Television is the most powerful advertising medium.
Q7: In designing and evaluating an ad campaign,
Q8: Today, advertising agencies are redefining themselves as
A)
Q9: Advertising objectives can be classified according to
Q10: You have delineated your product's message generation
Q11: A good ad normally focuses on one
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